As for her duties as Storyteller-In-Chief, the star shares that on top of looking flawless in campaign photos and videos, she’ll be working with the brand creatively.“I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all,” the statement continues.
In recent years, a whole world of chatty podcasts, metacriticism, and fan art and fiction has cropped up to satisfy [a need for information about the women of Star Wars. “Fangirls Going Rogue” has done much to elevate the work of female writers and actors at Lucasfilm. It’s part of a podcast sorority that includes “Scavengers Hoard,” “Rebel Grrrl,” “Lattes With Leia” and “Rebels Chat,” on which Ms. Macias and her mother, Maria, discuss the Disney XD animated series “Star Wars Rebels.” On Tumblr, predominantly female fans come together to engage in “shipping” — imagining romantic relationships between characters like Finn and Poe, or Rey and Kylo Ren — and to share fan-created art celebrating their favorite characters. These destinations also have a political bent. Ms. Barr started the site FANGirl Blog to “redirect the tone of the conversation among the fandom aimed at fangirls, which at times had been hostile,” she wrote, and to encourage Lucasfilm to “create more strong female characters.”
